The key to increasing your sales is to attract new customers. Here’s a few ways to get interest buzzing about your business!
1. Get Personal
Business and sales are not impersonal; in fact, they’re just the opposite. Building up a customer base takes time and dedication!
A great method to spread word about yourself and your business is to rock up to networking events, and swap business cards with others. In the weeks that follow, send emails to let your new contacts know how much you appreciated meeting them. Ask whether you can do anything to support them and continue to keep in touch. By building relationships, you present yourself as a reliable resource and open the door to new business opportunities.
2. Reach Out
The best place to start is by looking at your existing customer base. Ask them for referrals, and use the information you’ve collected about them (post code, preferred form of payment, job title, etc.) to build a typical customer profile.
Knowing what kind of people your business attracts will help you focus your marketing efforts. For example, if you run a paediatric dental practice, you could distribute toothbrush kits to schools and daycare centres in the neighbourhoods where prospective customers are most likely to live. Not only will this increase awareness of your business, a little reciprocity can go a long way!
3. Partner With A Non-Competing Business
Look for other businesses that have the same type of clients and an active marketing database. This indicates they’re actively invested in growing their business and will be more receptive to your partnering idea.
Let’s say you own a bakery and decide to partner with a real estate agent. You could send a free cupcake to each of agent’s clients on their birthdays. The agent, in turn, could order trays of your bakery’s pastries for open houses and pass out your cards or flyers. Through this type of co-marketing, you gain exposure to potential customers without having to pay hefty advertising costs.
4. Offer Referral Incentives
Think of some incentives that would motivate your clients to refer business to you. Popular examples can include a discount on future products or services, gift vouchers or a discount for the client and the individual referred.
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5. Deliver Value Online
Keep finding ways to add value for customers and new visitors on your website. Distributing free, useful content such as eBooks, video tutorials and even free consultations are magnets for generating leads. Set up an online form that visitors can fill out to receive this piece of content, which will allow you to capture their details for future contact.
When you create this content, focus on problem-solving information that showcases your ability to go deeper into a topic than anyone else. That way, when readers are ready to buy, you’ll be the only one on the short list.
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